Training Modules

Post Graduate Certificate Program in Sports Marketing Training Modules: (Duration: 3 Months)

  1. Sports Marketing: Local & Global Dimensions

    • India & the Global Business of Sport
    • Marketing Sports: Fans or Customers?
    • Strategic Marketing: Local Property, Global Audience

  2. Sports Marketing & the Media

    • Understanding & Leveraging the Relationship between Sport & the Media
    • Social Media & New Innovations

  3. Delivering Value through Sports Marketing

    • Sports & CSR
    • Sports Sponsorship: Maximising the ROI
    • Legal & Ethical Considerations
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