Post Graduate Certificate Program in Sports Marketing
India has now emerged as a global player and leader in sports marketing properties. With more Brands advertising across Sporting Events and endorsing Sporting Personalities, the industry needs marketers who understand how to leverage using Sports to attract customers, change consumer behaviour, manage stakeholder relationships and generate further investment, sponsorship or revenue.
Football, Hockey, Golf, Tennis and Basketball are all sports that present Opportunities and Options that will increasingly rival those offered by Cricket. Similarly, the number and range of Sports Properties, Sports Businesses and Sports Franchises is growing. With the sports business in India set to Expand at an unprecedented rate, there is a Critical Shortage of skilled and experienced Professionals who know and understand the business of sport.
Sports Business School introduces the 1st program of its kind in India, combining the experience of leading Sports Marketing and Management professionals from around the world to give a competitive edge to your career in the upcoming and competitive sports marketing industry.
It gives you the opportunity to understand how marketing theories, tools and techniques can work across the sporting sector and at the same time gives you comprehensive knowledge and thorough understanding of sports marketing trends, strategies and its many applications.
SBS combines the Expertise and Experience of Leading sports Professionals from around the world to give a Competitive Edge to your Career in the highly competitive sports marketing industry.
SBS Post Graduate Certificate Program in Sports Marketing
- Constantly updated Cutting-Edge Curriculum
- Extensive use of Case Studies and ‘Live’ Projects
- Presentations from Industry Practitioners, Leaders and Innovators
- Focus upon adding Experience, Expertise and Insight
- Development of Skills and Understanding that can be applied with Immediate Impact
- Strategic Training to provide Competitive Advantage in the Marketplace
The Post Graduate Certificate Program in Sports Marketing is designed for those who are, or who have the ambition to be, involved in sports marketing, or those who leverage sports personalities, sports events, or relationships with sports properties.
Using case studies, seminars, ‘live’ projects and guest speakers from a diverse range of sports and sports-businesses, the programme will add sports-specific insights, knowledge and experience that can be applied in the workplace to add immediate and substantial value.
