Post Graduate Certificate Program in Sports Business Management
Sport is a huge multi-billion dollar global business: the IPL has seen India emerge as a serious player with a sports property that challenges conventional wisdoms and reveals the potential of the Indian market to a worldwide audience of sports-interested businesses.
Football, Hockey, Golf, Tennis and Basketball are all sports that present Opportunities and Options that will increasingly rival those offered by Cricket. Similarly, the number and range of Sports Properties, Sports Businesses and Sports Franchises is growing. With the sports business in India set to Expand at an unprecedented rate, there is a Critical Shortage of skilled and experienced Professionals who know and understand the business of sport.
SBS introduces the First program of its kind in India, combining the Expertise and Experience of Leading sports Professionals from around the world to give a Competitive Edge to your Career in the highly competitive sports marketing industry.
SBS Post Graduate Program in Sports Business Management
- Constantly updated Cutting-Edge Curriculum
- Extensive use of Case Studies and ‘Live’ Projects
- Presentations from Industry Practitioners, Leaders and Innovators
- Focus upon adding Experience, Expertise and Insight
- Development of Skills and Understanding that can be applied with Immediate Impact
- Strategic Training to provide Competitive Advantage in the Marketplace
The Post Graduate Program in Sports Business Management is designed for those who are, or who have the ambition to be, involved in sports management, whether with sports personalities, sports events, or sports properties, or businesses or organisations who engage with the sports industry.
Using case studies, seminars, ‘live’ projects and guest speakers from a diverse range of sports and sports-businesses, the programme will add sports-specific insights, knowledge and experience that can be applied in the workplace to add immediate and substantial value.

