Course Modules

Post Graduate Program in Sports Business Management Training Modules: (Duration: 6 months)

1. The Business of Sport

   • The Scale, Nature & Diversity of the Business of Sport

   • Indian Sport in a Global Context: Challenges, Opportunities & Strategies

2. Sport, the Community & the Nation

   • Sport & the Community: Allegiances & Responsibilities

   • Sport & the Nation: Hosting Mega-Events & Building the National ‘Brand’

3. Strategic & Financial Management

   • Sports Financing: Revenues, Costs & Profitability

   • Managing Roles & Responsibilities in a Sports Club/Franchise

   • Strategic Management of a Sports Brand

4. Managing Facilities & Technology

   • CRM Strategies: Fans and Consumers

   • Sport & Technology: Applications & Innovations

   • Making Stadia Work Harder

5. Marketing & Media Management

   • Sport & the Media

   • Sports Marketing

6. Sports Law & Ethics

   • Sport & the Law: Contracts, Image Rights & IP

   • Ethics in Sport